ConnectBY JBRH
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SOLUTIONS · FREIGHT & LOGISTICS

Connect Shipper Revenue Desk. The lanes you want, worked continuously.

Freight is won in two places: the outreach nobody has time for, and the quote nobody chased. Connect works both — researching shippers that fit the lanes you actually want, opening the conversation, taking the lane requirement down properly, chasing the quote until it is answered, and staying in touch with the shipper who stopped booking. Rates, carrier choice and tendering stay with your people.

Connect Your Business See how Connect works
  • Outreach to target shippers, with evidence behind each one
  • Rates, carrier selection and tendering stay with your team
  • Enquiries answered outside operating hours, on the shipper's channel

A target shipper, from first approach to booked freight

  1. Target shipper identifiedResearched against the lanes and trades you want
  2. Outreach sentFrom your mailbox and identity, referring to their actual business
  3. Reply workedAnswered on the channel they used, in context
  4. Lane requirement takenOrigin, destination, mode, volume, frequency, terms
  5. Quote routed to your deskRates are prepared by your people, not by Connect
  6. Follow-up scheduledThe quote is chased until it is answered
  7. Shipment questions answeredFrom what your operation has recorded
  8. Relationship rememberedLanes, terms and history stay with the business

Every step above is a real action in the product, written to the shipper's record. The documentation names the screen each one lands on.

THE BUSINESS PROBLEM

The desk that sells is the same desk that operates.

In most freight businesses the person who should be opening new shippers is the person answering "where is my container?" — and operations always wins.

Outreach that never happens

Everyone agrees the target shipper list matters. It is worked in the quiet weeks, and there are no quiet weeks.

A pipeline built entirely from inbound and referral.

The quote that went out and went quiet

A rate goes to a shipper, the shipper says nothing, and the person who sent it is three quotes further on. Nobody decided to drop it.

Quotes counted as pipeline and worked like archive.

The shipper who stopped booking

A customer who moved forty loads a quarter moves none for two quarters. There is no alarm for an absence, so it surfaces at a year-end review.

Lost accounts discovered long after they could be recovered.

The requirement taken down badly

Lane, mode, volume, incoterms, hazardous status, timing — half of it captured, the rest asked for later in three separate emails.

Quotes built on assumptions, and re-quoted twice.

This is not a sales-discipline problem. Revenue work is interruptible and operations work is not, so the interruptible work is what gets postponed.

THE CONNECT WORKFLOW

From a target shipper to freight that repeats.

The revenue chain a freight business runs, worked continuously — with every rate and every carrier decision left where it belongs.

  1. Target shipper

    The profile you describe: You describe the trade, commodity, region and the lanes you have capacity on.YOUR PROFILETRADECOMMODITYREGIONLANESA matched shipper: A real business that fits the profile becomes a prospect - not a name from a bought list.MATCHED SHIPPERMidlands Cold Store Ltd91%Evidence: The sources that show why this shipper was chosen stay attached to it.EVIDENCESite · listingPublished contacts only: Only contact details the business actually publishes. Nothing is invented or guessed.CONTACTSPublished onlyCapacity first: Prospecting is aimed at lanes you have capacity on, so a win is freight you can move.CAPACITY FIRSTLanes you can actually run

    Hover, tap or tab any part.

    Research real businesses that fit the profile you describe — trade, commodity, region, the lanes you have capacity on — with the evidence behind each one, and no invented contact details.

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  2. Outreach

    The opening: The first line refers to the shipper's actual freight, which is why it gets read at all.THE OPENING“You run weekly pallets into Rotterdam…”Sent from your identity: It goes from the mailbox and identity you connected, so a reply lands where you work.SENT FROMYour mailboxUnder your approval rules: Outbound is governed by the same approval rules as everything else. Nothing is exempt.UNDERYour approval rulesDormant shippers: Shippers you used to move freight for are a list you aim it at, not a memory you rely on.DORMANT SHIPPERSA list you point it atOpened with what you last carried: A dormant shipper is approached with the last load and the last terms already in the message.OPENED WITHWhat you last carried, and what was agreed

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    A first approach that refers to the shipper's actual business rather than a mail merge, sent from the mailbox and identity you connected, under the same approval rules as any other outbound message. Dormant shippers you used to move freight for are a list you point it at, opened with what you last carried and what was last agreed.

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  3. Qualification

    On the company record: Five answers become fields on the company record, where the next person can read them.ON THE COMPANY RECORDNot in a threadWho decides: The person who can actually change a carrier, so the chase is aimed at them.WHO DECIDESLogistics managerWhat they move: What they currently ship, which tells you whether the lane is worth pricing at all.WHAT THEY MOVE22 pallets a weekWho moves it today: Who has it now and for how long - the thing that decides how the approach is written.WHO MOVES IT NOWIncumbent, 3 yearsWhat is wrong with it: The complaint about the incumbent is the opening. Without it there is no reason to switch.WHAT IS WRONGMissed collectionsWhen a change is realistic: When they could actually move, so the lane is chased at the right time rather than now.WHEN A CHANGE IS REALContract ends Q1

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    Who decides, what they currently move, who moves it today, what is wrong with that, and when a change is realistic — captured as structured fields on the company record rather than buried in a thread.

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  4. Lane requirement

    The lane: Origin and destination first: without both there is no lane and nothing to price.ORIGINCoventryRotterdamMode: Road, sea or air - it changes the cost base and everything asked for after it.MODERoadCommodity: What is in the box. Chilled freight is a different job from dry freight.COMMODITYChilledVolume and frequency: How much and how often, because a weekly lane prices differently from a one-off.VOLUME22/wkPackaging: How it is packed, which decides how much of a trailer the load actually takes.PACKAGINGEuro palletIncoterms: Who carries which risk and cost. Quoting without it is quoting a different job.INCOTERMSDAPTimings: Collection and delivery windows, which are usually the real constraint on the lane.TIMINGSTue collectSpecial handling: The handling detail that turns an acceptable rate into a loss if it is missed.SPECIAL HANDLINGTail lift · 2–8°CAnything missing is asked for: A gap is chased on the shipper's own channel, so your desk prices from a full requirement.ANYTHING MISSINGIs asked for on the channel they used

    Hover, tap or tab any part.

    Origin and destination, mode, commodity, volume and frequency, packaging, incoterms, timings and any special handling — taken down completely, with whatever is missing asked for on the channel the shipper used, so your desk prices from a full requirement.

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  5. Quote

    Reaches your pricing desk: The full requirement reaches your pricing desk with everything you know about the shipper.REACHES YOUR DESKWith the history attachedYour people set the rate: A human prices the lane. That is the whole point of the step and it is not negotiable.THE RATE IS SET BYYour peopleNever prices freight: Connect does not put a rate on a lane, however obvious the number looks.CONNECT NEVERPrices freightNever chooses a carrier: Choosing who runs the load is a commercial decision that stays with your desk.CONNECT NEVERChooses a carrierNever tenders a load: It never tenders freight to anyone. Nothing is committed on your behalf.CONNECT NEVERTenders a loadWhat it does instead: It sends the rate you approved, records that it went, and keeps the conversation together.WHAT IT DOESSends what you approved, tracks it

    Hover, tap or tab any part.

    The requirement reaches your pricing desk with the shipper's history attached, and the rate is set by your people. Connect can send what you approved, track that it went, and keep the thread — it does not price freight, choose a carrier or tender a load.

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  6. Follow-up

    Every open quote: No quote sits without a next action. The date is part of sending it.EVERY OPEN QUOTECarries a scheduled next actionChased where they answer: On the channel this shipper actually answers on, which is rarely the one you prefer.ROTTERDAM LANEWhatsAppTueA second open lane: Each lane is chased on its own clock rather than in one weekly sweep of everything.FELIXSTOWE LANEEmailThuA dormant shipper: Even a quiet account has a date on it, so it is kept rather than forgotten.DORMANT · COLD STOREPhoneSeptA queue, not a slow week: Chasing becomes a queue somebody drains instead of something that happens when it is quiet.SO CHASING ISA queue that is drained, not a slow-week job

    Hover, tap or tab any part.

    Every open quote carries a scheduled next action, on the channel the shipper actually answers on. Chasing becomes a queue that is drained rather than a thing that happens in a slow week.

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  7. Customer

    The freight is won: Winning the lane does not move the relationship into a different system to be re-keyed.THE FREIGHT IS WONThe record does not change handsThe agreed terms: What was actually agreed stays attached, so nobody invoices against a half-remembered rate.AGREED TERMSThe lanes: Every lane you now run for them, in one place rather than across three spreadsheets.THE LANESThe contacts: Who to call at their end, including the person who books and the person who pays.THE CONTACTSWhat was promised: The promises made while winning it - the ones operations will be held to next week.PROMISES MADEOne record, both halves: How it was sold and how it now runs sit on one record, so the first load starts informed.SAME RECORDSales history and live freight, togetherSo the first shipment starts informed

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    When the freight is won, the relationship does not change hands into a different system: the same record carries the agreed terms, the lanes, the contacts and what was promised.

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  8. Shipment communication

    What they ask: Where is it, send me the paperwork, can we move it - the three questions of every shipment.WHAT THEY ASKSTATUSDOCUMENTSBOOKING CHANGEAnswered out of hours: Six in the morning and Saturdays are answered, which is when freight questions are asked.ANSWERED AT06:00 · weekendsFrom what operations recorded: Answers come from what your operation actually recorded, not from an estimate of it.FROMWhat ops recordedNot in the record: Anything the record does not hold goes to operations. It is never guessed at.NOT IN THE RECORDEscalated to operationsWhy that matters: In freight a confident wrong answer is far more expensive than a slightly later right one.WHICH MATTERSA wrong ETA costs more than a slow one

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    Status questions, document requests and booking changes are answered from what your operation has recorded, at 6am and at weekends, with anything not held in that record escalated to operations rather than guessed.

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  9. Retention

    The reason is in the data: What you already moved for them is the reason for the next conversation.THE REASON TO CALLIs in the booking dataBooking pattern: How they normally book, which is what makes a change in it visible at all.BOOKING PATTERNWeekly, 18 monthsSeasonal lane: A lane that comes back every year, approached before the shipper has to go looking.SEASONAL LANEStarts OctoberUnusual silence: A shipper who has gone quiet against their own pattern - the earliest sign of a loss.UNUSUAL SILENCE9 weeks quietYou can just ask: You can ask which shippers have gone quiet and get a list, not a report request.YOU CAN ASK“Which shippers have gone quiet?”Prepared from your own history: The approach is written from the last load and the last terms, so it lands as continuity.PREPARED FROM YOUR OWN HISTORY

    Hover, tap or tab any part.

    Booking patterns, seasonal lanes and unusual silence become the reason for the next conversation. You can ask which shippers have gone quiet, and the approach is prepared from what you last moved and last agreed.

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Nothing in this chain sets a rate, selects a carrier or tenders a load. Those are your decisions, and Connect's part is the conversation around them: gathering the requirement, carrying your answer, and making sure nobody has to remember the follow-up.

EMAIL · PHONE · WHATSAPP

Shippers use whichever channel is fastest at 6am.

A shipper who mails the rates desk, calls the operator and messages on WhatsApp is one relationship. Connect treats it as one.

Email

Your real mailboxes — rates@, sales@, bookings@, ops@ — connected and routed by business identity. Threads are read, understood and answered in context, and the conversation lands on the shipper's record whichever address it arrived at.

  • Role mailboxes like rates@ and bookings@, each with its own routing
  • Replies grounded in the knowledge and status your operation records
  • Drafts held for approval when your rules say so
  • Send evidence kept for every message that leaves

Phone

Inbound calls answered when the desk is deep in an operational problem, and outbound follow-up calls on quotes that are due one — with transcript and summary written back to the same record.

  • Answers inbound calls and places outbound follow-up calls
  • Interruptible conversation, not a menu tree
  • Transcript and summary attached to the shipper's relationship
  • An operator can listen in and take over a live call

WhatsApp

The channel most of freight actually runs on. Inbound messages and replies go through the same record, rules and approval gate as email.

  • Inbound messages land on the shipper's record
  • Replies obey the same autonomy policy as every other channel
  • STOP and START are honoured as consent on that route
  • No scraped WhatsApp Web session anywhere in the product

Which channels are live for you depends on the accounts and provider numbers you connect during setup. SMS sending and call recording are carrier-dependent and confirmed in your pilot, not assumed here.

RELATIONSHIP MEMORY

Lane history belongs to the business, not to the person who booked it.

In freight the relationship is the asset: which lanes, what terms, what went wrong in March and how it was put right.

What a shipper record holds

  • IdentityOne company, its people, and every address, number and handle that reached you
  • LanesWhat they move, where, how often, and on what terms
  • HistoryQuotes, bookings, conversations and calls on one timeline, across every channel
  • FrictionDelays, claims and disputes, and the resolution each one got
  • StageWhere this relationship is, from first approach to regular freight
  • Next actionThe scheduled chase or check-in, with an owner and a date
  • A reply refers to the last shipment and the last claim because both are on the record it reads.
  • Duplicate contacts created by three channels are merged into one company, not left to multiply.
  • An operator leaving does not take the lane history and the agreed terms with them.
  • When a booking pattern breaks, the absence is visible rather than invisible.

RULES · PERMISSIONS · APPROVALS

Rates and commitments are never automated.

Autonomy is a setting, and in freight the setting that matters is the one about numbers and capacity. Both stay with your people.

Draft only

Connect prepares everything and sends nothing. Where most freight businesses start, while they calibrate tone on their own shippers.

Review and act

Acknowledgements, requirement-gathering and status answers go out; anything with a rate or a commitment stops in Needs You.

Autonomous within rules

It runs outreach, qualification and follow-up inside the boundary you defined, and escalates the moment a request touches price or capacity.

What a freight business typically gates

  • Any rate, surcharge or indication of a rate
  • Carrier or routing choice, and anything that reads as a tender
  • Commitments on space, equipment or transit time that operations has not confirmed
  • Claims about customs, hazardous handling or compliance not in the approved knowledge
  • A first approach to a shipper you have decided not to contact

Every action Connect takes is recorded — what it did, on whose authority, and the evidence it used. An approval is a decision with a name on it, not a silent automation.

BEFORE VS WITH CONNECT

The same month, run two ways.

Nothing here is a claim about results. It is a description of where the work moves.

The target shipper list

Today

Worked when operations is quiet, which is never.

With Connect

Researched and approached continuously, from your mailbox, under your approval rules.

A quote sent on Monday

Today

Chased if someone remembers, which depends on the week.

With Connect

Carries a scheduled follow-up from the moment it goes out, until it is answered either way.

A lane requirement

Today

Half captured, then completed over three emails and two days.

With Connect

Taken down completely in the first conversation, with the missing pieces asked for immediately.

A shipper who has gone quiet

Today

Noticed at the annual review, if at all.

With Connect

A break in an established booking pattern is visible, with a next action against it.

"Where is my shipment?" at 6am

Today

Answered when the operator gets in, after the shipper has called twice.

With Connect

Answered from what your operation recorded, or escalated if the record does not hold it.

An operator leaves

Today

The lane history and the agreed terms leave with their inbox.

With Connect

Both are on the shipper's record, with open quotes and obligations intact.

BUSINESS OUTCOMES

What changes, and how you would prove it.

Connect does not come with a number attached. These are the effects to measure against your own baseline during a pilot.

Outreach that actually runs

The target shipper list is worked every week rather than in the weeks operations allows.

How you would measure it: Number of target shippers approached, and replies received, per week against your current rate.

Quotes followed up every time

Every open quote carries a scheduled chase, so follow-up stops depending on how the week went.

How you would measure it: Share of open quotes with at least one follow-up inside five working days.

Requirements captured in one pass

Lane, mode, volume and terms arrive complete, so your desk prices once instead of twice.

How you would measure it: Share of requirements that reached pricing without a second round of questions.

Dormant shippers reopened

Accounts that stopped booking are approached deliberately, with the history in front of the conversation.

How you would measure it: Number of dormant shippers contacted, and how many replied, during the pilot.

Every one of these is measurable from the record Connect writes. Anything about freight volume takes a full sales cycle for your trade, and we would rather say so than put a percentage on this page.

DEPLOYMENT

The rates mailbox first. Operations second.

A pilot that starts across sales and operations at once is one nobody can judge. This starts where the revenue is.

  1. 1Day 1

    Connect one mailbox

    The rates or sales address, your business identity, and — if you use them — the phone line and WhatsApp number. Nothing is scraped and no password is shared.

  2. 2Day 1–3

    Load what is true

    Your services, trade lanes, coverage, the questions you always ask on a requirement, and the answers you already send every week.

  3. 3Day 3

    Set the boundary

    Autonomy mode, and the hard gates: rates, capacity, routing and anything that reads as a commitment. Most freight businesses gate all four permanently.

  4. 4Week 1

    Run in draft

    Connect prepares every reply and every approach, and sends none. You read them, correct what is wrong, and see how your week would have been handled.

  5. 5Week 2–4

    Release step by step

    Turn on sending for acknowledgements, requirement-gathering and follow-up. Keep every number behind approval, permanently if that is your policy.

  6. 6End of pilot

    Review against the baseline

    Response times, follow-up coverage, shippers approached and requirements captured in one pass — against the numbers you started with.

Existing email continues to work throughout. Connect joins your mailbox; it does not replace it, and an operator can take over a thread at any point.

TRUST & LIMITATIONS

What we will stand behind, and what we will not say.

Freight is a business of exact commitments. A supplier that is vague about its own is the wrong supplier.

What holds

  • Answers are grounded in the knowledge you approved; a question outside it escalates instead of being improvised.
  • Rates, capacity and routing can be gated absolutely, so no commercial commitment leaves without a person.
  • Every outbound action leaves an audit record: what was sent, under which rule, and with what evidence.
  • Your mailboxes stay yours — connected with your consent through the provider's own authorisation, and disconnectable at any time.
  • Workspace data is isolated per business, and the Trust Centre documents retention, data rights and security.

What we will not claim

  • No autonomous tendering, carrier selection or pricing. Connect does not choose a carrier, set a rate or tender a load, and nothing on this page should be read as saying it does.
  • No guaranteed volume, win-rate or margin figures. We do not have a benchmark that would honestly apply to your trade.
  • No published customer names, logos or testimonials that we have not earned.
  • We do not integrate with a TMS, a rate engine, a customs platform or a tracking provider unless that is agreed separately in scoping. Status answers come from what your operation records, not from a carrier feed.
  • It does not advise on customs, dangerous goods or regulatory compliance; those questions are handed to your people.
  • Channel availability depends on the accounts and numbers you connect. SMS sending and call recording are carrier-dependent and confirmed in setup.

QUESTIONS

What freight businesses ask first.

Will it quote a rate?

No. Rates are set by your desk. Connect gathers the requirement, carries the answer you approved, tracks that it was sent and chases it — and a request for a number, or even an indication, waits for a person in Needs You with the full requirement attached.

Does it choose carriers or tender loads?

No. Carrier selection and tendering are not things it does, and we would not describe them as available if they were in progress. Those decisions stay with your operation.

Can it answer "where is my shipment?"

From what your operation has recorded — the booking, the documents and the updates that live in the records Connect holds. There is no tracking or TMS integration unless that is agreed separately, so a status it does not hold is escalated to operations rather than guessed at.

We have shippers who stopped booking. Can it reopen them?

It can run the approach with the relationship in front of it: what you last moved, what was agreed and what went wrong. You can ask which accounts have gone quiet in the records it holds, and every outbound message passes the same approval rule as any other.

Is the outreach going to embarrass us?

You see it before it sends. The research names real businesses with the evidence behind them and does not invent contact details, and the whole approach can stay in draft-only for as long as you want. Most freight businesses read the first two weeks of it before enabling sending.

What happens outside operating hours?

Enquiries are acknowledged and answered from approved knowledge at 6am and at weekends, on the channel they arrived on, with anything commercial queued for your desk by name. That is the part of a freight week nobody is currently staffed for.

What does it cost?

There is no public price list. Commercial terms follow JBRH-approved commercial configurations based on the channels, volume and scope you actually need — the pricing page explains what drives the number and how in-policy pricing or owner review is produced.

START HERE

The rates mailbox, four weeks, every number still yours.

A pilot is your shippers, your lanes and your approval boundaries — not a scripted demonstration. You will know inside a week whether the drafts are good enough to go out under your name.

Connect Your Business Start a Connect Pilot
  • One mailbox, one week in draft only — no sending until you say so
  • Rates, carrier choice and tendering gated for the whole pilot
  • No payment details to begin, and no obligation at the end