HOW CONNECT WORKS

A message arrives. Ten things happen before a reply leaves.

Connect is not a chatbot bolted to an inbox. It is an operating loop: identify who this is, load what you know about them, decide what is allowed, answer from approved knowledge, take the permitted action, and schedule what happens next. This page is that loop, step by step.

  • Nothing is sent that your rules did not allow
  • Answers come from the knowledge you approved; gaps go to a person
  • Consequential actions leave a record of what and why

One inbound message, in order

  1. Lead arrivesEmail, WhatsApp message or a call to your line
  2. Business identifiedWhich of your businesses and mailboxes this belongs to
  3. Memory loadedThe person, the company, the history, the open work
  4. Channel selectedNormally the one they used, unless your rules say otherwise
  5. Connect respondsGrounded in the knowledge you approved
  6. QualifiesCapturing what matters onto structured fields
  7. Takes allowed actionInside the autonomy mode and limits you set
  8. Requests approvalAnything outside them waits in Needs You
  9. Schedules next actionThe follow-up exists as an obligation, not a hope
  10. Updates memorySo the next conversation starts where this one ended

Each step is an actual stage in the product. The documentation names the screen each one writes to.

THE OPERATING LOOP

The ten stages, and what each one is actually doing.

This is one continuous process, not ten features. Each stage reads what the previous one wrote.

  1. Lead arrives

    An inbound email, WhatsApp message or call, or an outbound conversation Connect itself started from prospect research. Every one enters the same pipeline.

    emailphonewhatsapp
  2. Business identified

    Which of your businesses this is for, which mailbox or number it came to, and therefore which identity, tone, knowledge and rules apply. A workspace with several businesses does not share a single generic voice.

    routing
  3. Memory loaded

    The sender is matched to an existing person and company rather than filed as a new contact. Their timeline, open quotes, past cases and agreed terms come with them.

    memory
  4. Correct channel selected

    Usually the channel they used. Where your rules prefer another — a call for anything above a value threshold, for example — that preference is applied deliberately.

    emailphonewhatsapp
  5. Connect responds

    The answer is built from the knowledge you approved, not from general internet plausibility. Where the knowledge is thin, that is visible as an escalation rather than as confident prose.

    emailphonewhatsapp
  6. Qualifies

    What they need, when, at what volume, who decides — captured as fields on the record, so the pipeline reflects reality rather than someone's memory of the call.

    record
  7. Takes the allowed action

    Sends the reply, books the follow-up, opens the case, moves the opportunity, drafts the quote — whichever of these your autonomy mode permits at this moment.

    actions
  8. Requests approval if needed

    Outside the boundary, work stops and waits in Needs You with the draft, the context and the reason it stopped. An approval is a decision with a name attached.

    approval
  9. Schedules the next action

    Every open thread leaves with a dated next step and an owner. This is the single largest difference between Connect and an inbox.

    follow-up
  10. Updates memory

    Agreements, objections, preferences and problems are written back to the relationship as they happen — not summarised at the end of a quarter.

    memory

Nothing in this loop is reversible only by us. You can take over a thread, change the mode, revoke a permission or disconnect a mailbox at any point, and the history stays with you.

EMAIL · PHONE · WHATSAPP

Three channels, one behaviour.

The same rules, the same knowledge and the same record apply regardless of how the customer reached you.

Email

Your real mailboxes, connected through the provider's own authorisation and routed by business identity.

  • Reads and replies in thread context
  • Multiple mailboxes with owners and routing
  • Drafts held for approval where your rules require it
  • Evidence retained for everything sent

Phone

A real-time voice layer for inbound and outbound calls, with the conversation written back to the same relationship.

  • Answers and places calls
  • Interruptible speech, not a menu tree
  • Transcript and summary on the record
  • A person can listen in and take over

WhatsApp

Inbound messages and replies, on the number your business connects, under the same autonomy policy as everything else.

  • Messages land on the customer's record
  • Same rules and approval gate as email
  • STOP and START honoured as consent
  • No scraped WhatsApp Web session

Which channels are live for you depends on the accounts and provider numbers connected during setup. SMS sending and call recording are carrier-dependent; they are confirmed in your pilot rather than assumed here.

YOUR CONTROL

Autonomy is a dial you hold.

The question is never whether the system is safe in general. It is what you have allowed it to do today.

Draft only

Everything prepared, nothing sent. The honest way to start: you read a week of real replies before a single one leaves.

Review and act

Routine work proceeds; anything consequential stops in Needs You with the context it needs to be judged in seconds.

Autonomous within rules

It acts inside the boundary you drew, and escalates the moment a request reaches the edge of it.

What the approval gate typically holds

  • Pricing and discounts beyond the limits you set
  • Commitments on dates or capacity nobody has confirmed
  • Anything touching credit, terms or financial exposure
  • Answers that would need knowledge you have not approved
  • The first outbound message to a brand-new relationship

Every action carries an audit record: what was done, under which rule, with what evidence, at what time. You can answer "why did it say that?" without asking us.

RELATIONSHIP MEMORY

The part that makes the second conversation better.

A system that stores messages can search. A system that keeps the relationship can act.

What one customer record holds

  • IdentityThe person, their company, and every address, number and handle that reached you
  • TimelineEmails, calls and messages in one sequence, across every channel
  • CommercialsOpen opportunities, quotes and the terms actually agreed
  • SupportCases raised, what caused them and how each was resolved
  • StageWhere this relationship is, from first contact to long-term customer
  • Next actionThe scheduled obligation, with a date and an owner
  • Duplicates created by three channels are merged into one company rather than left to multiply.
  • A reply can refer to the last order and the last complaint because both are on the record it read.
  • A new team member inherits the relationship instead of restarting it.
  • The absence of activity on an established account is itself a visible signal.

WHAT IT IS NOT

Four things worth being plain about.

Every one of these is a question people ask in the first meeting, so it may as well be answered before it.

It is not a chatbot on your website

It works the channels your customers already use — your mailbox, your phone line, your WhatsApp number — rather than asking them to come to a widget.

It is not a replacement for your inbox

Connect joins the mailboxes you have. Your team keeps working in them, and any thread can be taken over by a person mid-conversation.

It does not know your business by magic

It knows what you approved. Thin knowledge produces thin answers, which is why the setup week is about loading what is true rather than about configuration screens.

It is not an autonomous agent by default

The default is Review before send: every outbound message, on any channel, waits for a person's yes. Autonomy is something you grant, in steps, after you have read what it would have said.

QUESTIONS

Straight answers.

Does it need access to our email password?

No. Mailboxes are connected through the provider's own authorisation flow, which you grant and can revoke. There is no stored password and no scraped session.

What stops it from saying something wrong to a customer?

Three things, in order: it answers only from the knowledge you approved; anything beyond your permission limits stops for approval; and in draft-only mode nothing is sent at all. Most businesses spend their first week in the third of those.

Can we see why it did something?

Yes. Every action is recorded with the rule it acted under and the evidence it used, and the conversation is on the customer's record in full.

What happens if we turn it off?

Your mailboxes, contacts and history remain yours. Disconnecting a channel stops Connect acting on it; it does not take your data with it.

START HERE

Read a week of its work before it sends anything.

The pilot starts in draft only for exactly this reason: the fastest way to judge an operating loop is to watch it run on your real week and then decide.

  • One mailbox, four weeks, your own baseline
  • Draft only until you say otherwise
  • No payment details to begin, and no obligation at the end