Closing a deal, end to end
Closing is a stage move like any other, so move applies the same stage rules and refuses a close it cannot satisfy. Won hands the person to onboarding and support; lost stops the chasing. Both settle the value, deal with the deal's open follow-ups, and leave a record of who decided and when — which is the part that gets asked about months later.
The thirteen stages of a close#
- TRIGGER — a person decides the deal is done, or a conversation makes it plain: an order, a signed quotation, or a customer saying they have gone elsewhere.
- USER / EXTERNAL EVENT — the decision arrives on the Sales screen, from the Assistant, or as a reply on a thread that a person then acts on. Connect does not decide on its own that a deal is won.
- AUTH / WORKSPACE RESOLUTION — the opportunity belongs to exactly one workspace; the kernel scopes the query and row-level security backs it, so an Owner session and a customer session reach their own deals through the same code.
- INGEST / REQUEST —
movereceives the opportunity, the target stage and the person making the change. A missing target is refused rather than guessed at. - CANONICAL RECORD — the opportunity's stage changes. The value, currency and any review flag travel with it; nothing is copied into a second 'closed deals' table that could disagree with the first.
- CLASSIFICATION / RESEARCH / REASONING — the stage rules run. They are the reason a close can be refused: a rule that requires a value, or an order of stages, is checked here and reported rather than silently bypassed.
- KNOWLEDGE + MEMORY + RULES —
safe_salesstill applies to anything said to the customer about the close. A price or a warranty term Knowledge does not support is refused and escalated, whether the deal is opening or closing. - AUTONOMY / APPROVAL — the move itself is a person's decision. Any message that goes out about it — a thank-you, a hand-over note — obeys the channel's autonomy mode like any other reply.
- ACTION / PROVIDER — none for the move. A provider is only involved if a message accompanies it, and that leaves through the ordinary send boundary.
- RESULT — the deal shows its new stage on the pipeline immediately. A refusal shows the rule that refused it, not a generic failure.
- RELATIONSHIP / TIMELINE / MEMORY — the person's timeline gains the close; on a win,
journeymoves the lifecycle stage andonboarding_actionbecomes the next thing that matters; on a loss, the reason is worth writing as memory so the next conversation starts from it. - AUDIT / USAGE / NEEDS YOU — who closed it, when, from which stage, and under which rule is recorded. Anything that could not be completed — an unanswered commercial question, a follow-up that needs a decision — is left where a person will see it.
- NEXT — a won deal becomes onboarding and then support; a lost one leaves a relationship that is still real and a set of follow-ups that should now stop.
Stage by stage#
| Stage | What you see | What changes | What can fail |
|---|---|---|---|
| Decision | You pick won or lost | Nothing yet | The deal is under review and the question behind the review is still open |
| Rules | A refusal, or nothing | Nothing on a refusal | A stage rule is unsatisfied — most often a missing value |
| Move | The card sits in its new column | Stage, and the value if you set one | Two people closing the same deal at once; the last write is the one that stands |
| Lifecycle | The person's stage changes on a win | journey position | A win with no company linked leaves onboarding attached to a person and not an organisation |
| Follow-ups | Open chases on the deal | Completed, cancelled or stopped by you | Nothing stops them for you — a lost deal that keeps ringing is a follow-up nobody closed |
| Record | The timeline entry | An audit row naming the person | Nothing: the record is written with the move, not afterwards |
Won and lost are not mirror images#
- Won
- The relationship gets busier, not quieter.
journeymoves the lifecycle stage,onboarding_actionpicks the person up, and support cases become the likely next record. Follow-ups about closing should be completed; follow-ups about delivery usually want creating. - Lost
- The relationship stays. The person is still a person, the company is still a company, and the timeline still holds every exchange. What must stop is the chasing:
stop_for_personorstop_for_threadis the honest end, and leaving the rows open is how a lost customer gets rung a fortnight later. - Lost to a competitor
- Worth recording as memory rather than only as a stage, because the useful part is the reason. A stage says the outcome; memory says why, and the next conversation can start there.
- Reopened
- There is no special reopen. Move the stage back, and the timeline shows both moves in order — which is more honest than a deal that quietly forgets it was ever lost.
What goes wrong here#
- The value is wrong by a factor of a hundred. Values are minor units. A figure entered as though it were major units is out by the currency's exponent, and the pipeline total is the first place it shows.
- Follow-ups outlive the deal. Nothing cascades from a stage move to the follow-up rows on purpose — an automatic cancel would take out delivery chases as well as sales chases. Closing them is a step, not a side effect.
- The close is refused and the refusal is read as a fault. A stage rule that will not let a deal reach won without a value is doing its job; see The deal would not move stage.
- The deal disappears from the board. Closed stages are usually filtered out of the default view rather than deleted; A deal is not on the board walks the four reasons in order.
Questions#
Can Connect close a deal on its own?
No. Connect can raise a deal for review, draft the message that surrounds a close and schedule the chasing, but the stage move to won or lost is a person's decision. That boundary is the same one that stops it inventing commercial terms.
What happens to the demos attached to a deal?
A demo has its own lifecycle — requested, scheduled, completed or cancelled — and a close does not resolve it. A scheduled demo on a lost deal should be cancelled, and one on a won deal is often the onboarding session, so it is worth completing rather than deleting.
Does the customer get told the deal was closed?
Only if somebody sends something. Marking a deal won or lost changes your records; it does not send a message. Any note that does go out is drafted and released under the channel's autonomy mode like any other reply.